Helping to deliver a zero-cavity future

The good news is oral health in children continues to improve, however for those children at risk, caries starts early.

Helping to deliver a zero-cavity future

The good news is oral health in children continues to improve, however for those children at risk, caries starts early.

3 year olds1

Had obvious decay experience
in their primary teeth

5 year olds2

Had obvious decay experience
in their primary teeth

8 year olds3

Had obvious decay experience
in their primary teeth

12 year olds3

Had obvious decay experience
in their permanent teeth

3 year olds1

Had obvious decay experience
in their primary teeth

5 year olds2

Had obvious decay experience
in their primary teeth

8 year olds3

Had obvious decay experience
in their primary teeth

12 year olds3

Had obvious decay experience
in their permanent teeth

1 in 3 kids’ self-confidence is affected by dental problems4

We know as a dental professional you are key in giving kids a hand up in life. Therefore to support your proactive prevention please see resources below.

1 in 3 kids’ self-confidence is affected by dental problems4

We know as a dental professional you are key in giving kids a hand up in life. Therefore to support your proactive prevention please see resources below.

Downloadable resources

Colgate® Bright Smiles, Bright FuturesTM will help, inspire and
educate children.

Through Colgate’s professional and schools oral health education programmes, we can get children excited about maintaining their oral health and making it a routine part of their day.

‘Delivering better oral health, an evidence-based toolkit for prevention’ (DBOH) recommends fluoridated toothpaste as a way of increasing fluoride availability.

Fluoride toothpaste is widely recognised as having improved oral health
across the UK.5

Downloadable resources

Colgate® Bright Smiles, Bright FuturesTM will help, inspire and educate children.

Through Colgate’s professional and schools oral health education programmes, we can get children excited about maintaining their oral health and making it a routine part of their day.

‘Delivering better oral health, an evidence-based toolkit for prevention’ (DBOH) recommends fluoridated toothpaste as a way of increasing fluoride availability.

Fluoride toothpaste is widely recognised as having improved oral health
across the UK.5

Colgate Kids Toothpaste Portfolio
protecting child dental health

Colgate® toothpaste for Kids

•  Gently cleans teeth and protects young gums# 

•  
0% artificial flavours, sweeteners, and colours

• 
Baby friendly, natural fruit flavour

• 
Age-appropriate fluoride level: 1000 ppm5
.
.

Colgate® Maximum Cavity Protection

•  Contains arginine to neutralise sugar acids6,7

• 
The only^ kids toothpaste with advanced cavity
protection

• 
Age-appropriate fluoride level: 1450 ppm5

Colgate Total® Kids

•  Contains Dual-Zinc + Arginine for superior
biofilm control8,9,*

• 
Ideal for independent brushers with mixed dentition

• 
Delicate mint flavour to aid compliance

• 
Age-appropriate fluoride level: 1450 ppm5

Giving kids a hand up in life

Visit Colgate® Professional

#With twice daily use. ^Advanced Cavity Protection referring to the combination of Arginine + Fluoride. *Colgate Total® 7-12 Years provides superior in vitro delivery, penetration, and retention of Zinc through Arginine technology for biomass reductions vs Zinc control toothpaste.

Reference: 1. National Dental Epidemiology Programme for England, Oral health survey of 3-year-old children 2020: a report on the prevalence and severity of dental decay, Public Health England. 2. National Dental Epidemiology Programme for England, Oral health survey of 5-year-olds 2020, Public Health England. 3. Child Dental Health Survey 2013, England, Wales and Northern Ireland. 4. Colgate® data on file. Public health survey-UK. April 2020. 5. Delivering better oral health: an evidence-based toolkit for prevention, Version 4, 2021. Public Health England. 6. Wolff M et al. J Clin Dent 2013; 24(Spec Iss A): A45-54. 7. Santarpia P, Lavender S, Gittins E et al. Submitted for publication in Am J Dent 2013. 8. Manus L, et al. J Clin Dent 2018;29(Spec Iss A)A10-19. 9. Daep C, et al. August 2019, data on file.

Intended for Dental Professionals only.

Colgate Kids Toothpaste Portfolio protecting child dental health

Colgate® toothpaste for Kids

•  Gently cleans teeth and protects young gums# 

•  0% artificial flavours, sweeteners, and colours

•  Baby friendly, natural fruit flavour

•  Age-appropriate fluoride level: 1000 ppm5

Colgate® Maximum Cavity Protection

•  Contains arginine to neutralise sugar acids6,7

•  The only^ kids toothpaste with advanced cavity protection

•  Age-appropriate fluoride level: 1450 ppm5

Colgate Total® Kids

•  Contains Dual-Zinc + Arginine for superior biofilm control8,9,*

•  Ideal for independent brusher’s with mixed dentition

•  Delicate mint flavour to aid compliance

•  Age-appropriate fluoride level: 1450 ppm5

Giving kids a hand up in life

Visit Colgate® Professional

#With twice daily use. ^Advanced Cavity Protection referring to the combination of Arginine + Fluoride. *Colgate Total® 7-12 Years provides superior in vitro delivery, penetration, and retention of Zinc through Arginine technology for biomass reductions vs Zinc control toothpaste.

Reference: 1. National Dental Epidemiology Programme for England, Oral health survey of 3-year-old children 2020: a report on the prevalence and severity of dental decay, Public Health England. 2. National Dental Epidemiology Programme for England, Oral health survey of 5-year-olds 2020, Public Health England. 3. Child Dental Health Survey 2013, England, Wales and Northern Ireland. 4. Colgate® data on file. Public health survey-UK. April 2020. 5. Delivering better oral health: an evidence-based toolkit for prevention, Version 4, 2021. Public Health England. 6. Wolff M et al. J Clin Dent 2013; 24(Spec Iss A): A45-54. 7. Santarpia P, Lavender S, Gittins E et al. Submitted for publication in Am J Dent 2013. 8. Manus L, et al. J Clin Dent 2018;29(Spec Iss A)A10-19. 9. Daep C, et al. August 2019, data on file.

Intended for Dental Professionals only.